Communications Tools & Resources

Clarke Style, Terminology and Brand Guide

• Clarke Style Guide
• Clarke Terminology Guide
• Clarke Brand Guide
• Clarke Program Matrix

Best Practices & Tips

Please contact the Communications Team prior to submitting or contributing to an article, publication, presentation or op-ed that will mention Clarke and/or your association with Clarke.

• Sample Email to Collect Student/Family Stories
• Best Practices for Promoting Media Hits
• Article Writing Tips
• Working with Journalists and Photographers/Videographers 
• Tips for Webinar Presenters, Virtual Conference Presenters and Subject Matter Experts Being Interviewed  
• Video and Photo Best Practices
• Publication Guidelines for Subject Matter Experts

Social Media Resources

• Social Media Submissions
• Facebook page clarkeschools.org/fb
• Instagram page clarkeschools.org/ig
• Twitter page clarkeschools.org/twitter
• Linkedin page clarkeschools.org/linkedin
• Vimeo page clarkeschools.org/vimeo

Campaign Resources

• Listening Walk Resources
• Giving Tuesday Resources
• Better Hearing and Speech Month (BHSM) Resources
• Graduation Resources

Clarke Connection eNewsletter

• Past Clarke Connection eNewsletters

Clarke Videos

These video links are great for sharing via social media and email to help spread the word about Clarke.

• A New Day Video
• It Takes a Village Video
• I Teach Because… Video
• Because of Your Support… Video

These links are downloadable videos with captions for when you need to show a video but don’t have reliable internet access.

• A New Day Video
• It Takes a Village Video
• I Teach Because… Video
• Because of Your Support… Video

Clarke Photos

Clarke maintains a Flickr page featuring Clarke students, teachers, staff and families, organized by campus and/or event. These high resolution photos are available for download directly from Flickr for use in Clarke materials.

• Clarke’s Flickr Page

Clarke utilizes SharePoint for simplified photo uploading. You will find a word doc with instructions in this folder and folders for each location as well.

• clarkeschools.org/uploadphotos

Virtual Event Resources

• Virtual Photo/Video Disclaimer – Download the slide and include it at the beginning of your screenshare.
• Clarke Zoom Backgrounds
  

  How to use a Clarke Zoom Background:

  • Download your selected background.
  • Open Zoom, then select Zoom.us > Preferences > Virtual Background.
  • Click the “+” icon and choose add image.
  • You may be prompted to download the smart virtual background package. If so, download it.
  • If any words in your background are backwards, make sure mirror my video is unchecked.

Email Signature Guidelines

• How to change and format your email signature

Conference Calendar

• View and add conferences to our list

Print Material Order Forms

• Stationery, Envelopes & Business Cards Order Form – All locations

Printable PDFs for use at Events

• Photography Disclaimer Sign in English and Spanish for use at all Clarke events. This downloadable pdf is set up to print out of house at 11″x17″. It’s recommended that the printer mount it on foam core with a stand for use on an event table.
• Donate sign with QR code as pdf and editable Word document
• Clarke Logo with URL Stickers: this downloadable pdf is set up to print on Avery 5163 stickers in-house. Be sure to print at 100%.

Templates

• Certificate of Participation (Word)
• Clarke Graduation Certificate (Powerpoint)
• Clarke Graduation Invitation Template – Preschool (Word)
• Clarke Graduation Invitation Template – Generic (Word)
• Clarke Graduation Presentation/Video Template (Powerpoint)
• Clarke Powerpoint Template
• Word template for Event Flyers (includes a sample image which can be changed for each flyer). Sample Flyer made with the Event Flyer template.
• Clarke Ways to Give Template for the Development Team (Download, customize and share!)
• Clarke Policy Template in Word (for internal use only)

Clarke Fast Facts Documents

Please contact the Development Associate at your campus for the most updated version of this document.

• Clarke Boston Fast Facts
• Clarke Jacksonville Fast Facts
• Clarke Northampton Fast Facts
• Clarke New York Fast Facts
• Clarke Philadelphia Fast Facts

Word Letterhead Templates

Clarke Letterhead Templates

• Clarke Boston Letterhead
• Clarke Florida Letterhead
• Clarke New York Letterhead
• Clarke Northampton Letterhead
• Clarke Northampton Mainstream Letterhead 
• Clarke Philadelphia Letterhead
• Clarke Hearing Center Letterhead (Northampton)
• Clarke Letterhead (General)

Clarke Listening Walk Letterhead Templates

• Clarke Boston and Clarke Northampton Listening Walk Letterhead
• Clarke Philadelphia Listening Walk Letterhead
• Clarke New York Listening Walk Letterhead

The Communications Department also maintains templates for email blasts and print postcards. These must be modified by design staff. To request the use of these templates, please contact communications@clarkeschools.org

Clarke Logo Files

For Word Documents and Websites

• Full color Clarke Schools logo (pixel file, RGB, .JPG)
• Full color Clarke Schools logo (pixel file, RGB, transparent background .PNG)
• Full color Clarke blossom (pixel file, RGB, .JPG)

For Print

Vector files (.eps or .ai files) are the best types of files to give to vendors who are using our logo in print. They are only viewable in graphic-specific programs. These files are available to Clarke staff on the Communications page on UnifiedClarke.org. For more information or questions contact communications@clarkeschools.org

Requesting Logo Files from Partners

With permission from a partnering organization or company, request these file types for logos Clarke can share:

Other Resources

• Media Coverage
• Media Release Form: Arabic
• Media Release Form: English
• Media Release Form: English, For Adults
• Media Release Form: Spanish
• Brief History of Clarke